Information Architecture & User Flows
This project focused on designing a scalable and user-centered travel experience by aligning information architecture with intentional user flows. Beginning with a full IA mapping of Kayak, I identified key patterns in frictionless navigation, search-driven interaction, and barrier-free browsing. These insights informed the development of Posh Travel’s structure, which was validated through card sorting research to ensure clarity, usability, and intuitive content grouping.
From there, I translated the refined architecture into user flows that support a seamless booking experience, allowing users to navigate, explore, and convert with minimal friction. The result is a cohesive system that improves usability, enhances engagement, and creates a clear, guided path for user decision-making.
Competitor Analysis & Mapping
I conducted a deep competitor analysis of Kayak by fully mapping its information architecture to understand how large-scale travel platforms structure content and guide user behavior. This process revealed how Kayak leverages its search engine as the core navigation system, allowing users to explore and plan trips without friction or forced commitment. Key insights included the importance of barrier-free browsing, pre-trip informational content, and guiding users toward decision-making through structured pathways. This mapping provided a clear benchmark for scalable IA and user-first navigation design.
Card Sorting & IA Development
To develop a refined information architecture for Posh Travel, I conducted card sorting research with a diverse group of users to validate navigation structure and content grouping. This process surfaced areas of confusion within initial categories and informed strategic adjustments, including simplifying navigation labels and consolidating overlapping sections. Building on competitor insights, I also introduced new features such as a “Continue as Guest” experience and enhanced content areas like travel guides and community-driven insights—ensuring the IA supports both usability and long-term engagement.
User Flow Creation
With the validated information architecture in place, I designed user flows that align directly with the intended navigation and user journey. These flows focused on creating a seamless, low-friction booking experience, allowing users to move through key actions—such as searching, selecting, and reserving—without unnecessary barriers. The flow also introduced flexibility, giving users the option to engage as guests or create accounts post-booking, supporting both immediate conversion and future personalization. This approach ensured that the IA was not only structurally sound but also functionally effective in guiding real user behavior.